Hi, I’m Sarah, a business educator and strategist turned tool designer and developer.
You didn’t start your business to spend your week wrangling fifteen apps that still don’t talk to each other. I design bespoke digital tools with you, then build them to fit your whole client journey. So your software finally works the way you do, instead of the other way around.
Tell me what you’re dreaming of building, and we’ll chat about how to make it happen.
Sound familiar?
- You’re paying for fifteen tools and still doing half the work by hand.
- Your numbers live in five different tools, and they don’t talk to each other.
- Things slip through the cracks because your process is overly manual.
- Your business is drowning in spreadsheets.
- You spend more time managing the software than running the business.
- You know AI could help, but who has time to figure out where to start?
You can’t fix this by buying yet another tool. The problem isn’t your software, it’s the gaps between them. Those gaps are where you’re losing money and efficiency. I help you design a bespoke tool that makes everything flow together.
Take the Frankenstack AuditYou shouldn’t have to cram your business model into generic software solutions.
Most software developers have never run a business. So you hire a consultant to tell you what to build, then a dev shop to build it. And you’re stuck in the middle, translating between the two. I’m both of those people. I’ve made payroll, chased the invoice, and rebuilt the spreadsheet at midnight. Then I learned to build the software instead of fighting it. So what gets built is the thing you actually meant, by someone who has already made the mistakes.
And you end up with something that actually works.
See what I’ve built
At heart, I’m a systems engineer.
Not just software. Give me a business, a sales funnel, or a human being, and I find the system underneath and make it run better. My products work because I center the most important system of them all: the human system. Studied for thousands of years before we ever called it psychology. I read it as closely as I read processes, because the smartest tool still has to work on real, beautifully irrational people.
So I tune two systems at once: the one your business runs on, and the one your people are running on.
Two ways I can help.
You can hire me to design and build a bespoke digital tool, or to sharpen the strategy behind it. Most people who come for one end up wanting both.
Bespoke digital tools, designed with you.
Agentic AI, internal tools, and automation, mapped to your whole client journey. We design it together, then I scope the build like a contract: the outcome, the test that proves it works, and where it stops. Then I ship it.
See how I buildA sharper plan, from someone who’s actually done it.
Positioning, offers, and the systems that make a small company feel premium. I wrote the framework, and I use it on my own companies first.
Work with meNot sure which you need? Tell me what you are building.
Start a project
I only write when it’s worth your time.
Notes on building tools, the systems that run a business, and the older systems that run the humans inside it. Written like a smart friend, not a funnel.