Hi, I’m Sarah.
I have been building businesses since 2010, had my first successful exit in 2021, have taught more than 1,700 owners to build their own businesses, and grew the largest community of mobile beverage pros in the world. Now I build the tools all of that taught me we were missing.
Teaching what I learned the expensive way.
It started with a $200 desk and a bicycle wheel.
My first bar was a desk from a ReStore. I painted it white, stuck a bicycle wheel on the side because I thought it looked cool, and hauled it to a bridal show. The wheel fell off every time someone bumped it. That sad little bar booked a $3,000 wedding on day one. That was Bar Magnolia. I ran it in Nashville from 2016, grew it into one of the city’s premier mobile bar companies with a team of twelve, and sold it in 2021 for six figures in profit. I came from the corporate world, with a Master’s from Cornell. Neither one taught me as much as the bicycle wheel did.
Then I taught everyone else.
In 2017 I started Mobile Bev. Pros to teach what I had learned the expensive way. It grew into the largest community of mobile beverage entrepreneurs in the world. More than 1,700 owners have used it to book $2,000 events on repeat and cross $100K in sales. I host the Mobile Bev. Pros Podcast, which somehow landed in the top 5% worldwide. And I built the Premium by Design framework so small businesses could charge what they are worth without selling their soul to do it.
Now I build the tools.
Teaching thousands of small businesses showed me the same thing on repeat: the tools they needed either did not exist, cost a fortune, or were ugly enough to make you cry. So I started building them. That is Audacious Innovations, my agentic AI dev firm, and the products under it. PinkWizard, a CRM for outbound relationship management. EventSage, an operating system for event vendors. Lore, because book lovers deserve nice things too. I build by the same rule I coach by: behavioral science for the humans, smart technology for the work, community so nobody has to do it alone.
I live just outside Nashville in Hendersonville, Tennessee. I am a wife and a mom. I love cows, genuinely and without irony. I make lip balm, which is a whole thing. And I am, on the record, an advocate of audacity.
