Transformations in Progress 👑

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Registration Closed

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Transformations in Progress 👑 ☆ Registration Closed ☆

CROWNED

Become Irresistible to the Premium Buyer.

CROWNED is a 12-week brand activation program for entreprenuers who are ready to stop begging to be chosen and are ready to build an offer or a brand that premium buyers crave.

Premium Market Positioning via
The Desire Blueprint

Make More Money.
Create more Freedom.
Find your Golden String.
Claim Your Seat of Power.
Woo the Premium Buyer.
Do it all with the power of DESIRE.

CROWNED is a business-building program combined with a ritual for new levels of success. Over the course of 12 intentional weeks, you will clarify your positioning, refine your presence, and embody a brand that premium buyers won’t just want to hire, they’ll be excited to do so.

Each week is anchored by a ritual, a lesson, a deliverable, and a brand transformation, ensuring your business is more aligned and powerful than when the program began.

Meet your Premium Market Specialist

Sarah M. Murphy

Sarah has been educating entreprenuers on building successful businesses since 2017. She holds a master’s degree in management from Cornell and is committed to helping small business owners thrive by claiming their crown and sharing their unique genius with the world.

Sarah believes that businesses that focus on supporting the premium buyer produce better quality goods and services, make better margins, make more environmentally friendly decisions, are more intentional, create a deeper connection with clients, and bring more joy into the world for both the buyer and the seller, creating a world where capitalism thrives instead of destroys.

👑 The Desire Blueprint: CROWNED

  • Root into the truth of who your brand really is, what it does, and the transformation you’re offering to the premium buyer through the business you run. This is where you stop asking for external validation and start operating from your unique seat of power.

  • Uncover the hidden, soul-level desires of your ideal client — and align your brand to speak directly to them. This is the thread that runs through your work, your words, and your why — making your offers feel inevitable to the people who are already searching for them.

  • Get real and honest about what makes you captivating, not just valuable. This is what helps stop the scroll and the stroll of your ideal clients. We’ll look at the language and presence that makes the right people lean in before they even know why.

  • Design thresholds that elevate your perceived value and protect your energy. Here friction becomes brand strategy. This is how you stop showing up in low-power ways and start earning a position of power.

  • Craft a sales experience that seduces instead of sells. From first touch to final “yes,” every step of your brand becomes part of the courtship, creating a journey that feels personal, powerful, and aligned.

  • Build an offer and client experience that dazzles without overextending. This is where your work becomes a sacred exchange, and delivery turns into devotion.

  • Intentionally turn your clients into evangelists through intentional relationship maintenance architecture. This is the legacy phase — where your brand experience becomes worth telling the world about and reinvesting in.

Is CROWNED For You?

It’s for you if:

💋 You’re already good at what you do, but you’re done competing on price.

💋 You value structure and expertly curated information.

💋 You have a successful business model but a scattered success rate with landing premium clients.

💋 You feel like an underrated secret and are ready to shine loudly.

💋 You want to be known for something uniquely your own.

💋 You're ready to stop hiding behind your products or services as your differentiator.

💋 You are ready to trade hustle for magnetism.

It’s NOT for you if:

❌ You’re still validating your offer.

❌ You don’t value learning how to implement business concepts and would prefer to hire someone to do the work for you.

❌ You prefer to play in the mass-market space and focus on the volume of events rather than premium market events.

❌ You don’t finish what you start.

❌ You’re unwilling to invest the time, money, energy, and attention to thrive in the premium market.

Transformation Agenda

  • Week 1 - Onboarding

    This week anchors your power in presence, not performance, setting the tone for a brand that leads from your authentic power.

  • Week 2 - Brand Clarity

    This week is where identity becomes the architecture of your brand expression. Gain clarity around values and voice.

  • Week 3 - The Golden String

    This week aligns your offers, story, and message with what your audience is truly craving — turning resonance into revenue.

  • Week 4 - Fascination

    This week makes your brilliance visible at first glance — so your presence becomes instantly recognizable and unforgettable.

  • Week 5 - Frustration

    This week installs strategic friction that elevates your perceived value and positions you as THE worthy investment.

  • Week 6 - Flirtation

    This week turns your buyer journey into a courtship that builds trust, seduction, and readiness, long before the pitch.

  • Week 7 - Follow-Through

    This week transforms your delivery into resonance — so every touchpoint deepens devotion and inspires loyalty.

  • Week 8 - Adoration

    This week builds your retention and amplification engine, turning clients into evangelists who sell your work for you.

  • Week 9 - Integration

    Spend this week weaving in all that you’ve learned and become through the work of the previous 8 weeks. Start releasing your desire-building brand!

  • Week 10 - Implementation

    Continue implementing your changes, updating your copy, optimizing your imagery, and strategizing all the touch points that require your CROWNED edits.

  • Week 11 - Refinement & Visibility

    Share your new Irresistible brand experience with the group for feedback so you leave the program polished, proud, and undeniably premium.

  • Week 12 - The Crowning Ceremony

    This week marks the embodiment of your fresh and new desirable brand. We’ll celebrate with your crowing ceremony!

Program Results

Emotional Outcomes

The internal upgrade that changes how you lead, show up, and sell.

  • A brand rooted in clarity, not comparison

  • Deep certainty in your voice, value, and positioning

  • The confidence to filter instead of chase

  • A marketing rhythm that feels powerful, not performative

  • A business that aligns with your energy, voice, and vision

  • A presence that magnetizes premium clients—without overexplaining

Strategic Outcomes

The systems, structures, and frameworks to lead with power.

  • The confidence that comes from showing up from your Seat of Power.

  • A crystal clear brand so that you can show up consistently.

  • A premium Transformation Promise that will convert ideal clients.

  • A framework for Fascinating leads into stopping the scroll and stopping the stroll.

  • Clarity around how to use Frustration in your offers to make your offer more desirable.

  • A plan for using the art of Flirtation to build intimacy with leads that converts to sales.

  • A delivery framework to help ensure you’re exceeding expectations through product and service Follow-Through.

  • A referral and evangelism blueprint that builds Fangirl Adoration, repeat clients, and referrals.

PROGRAM  REGISTRATION

Registration Now Closed

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Registration Now Closed ☆

The Next Cohort Dates TBD

Still have Questions?