Apply Now

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Starts July 7th

β˜†

Apply Now β˜† Starts July 7th β˜†

CROWNED.

Let’s Make You Irresistible to the Premium Buyer.

CROWNED is a 12-week brand activation program for entreprenuers who are ready to stop begging to be chosen and are ready to build an offer or a brand that premium buyers crave.

Premium Market Positioning via
The Desire Blueprint

Make More Money.
Create more Freedom.
Find your Golden Thread.

Claim Your Seat of Power.
Woo the Premium Buyer.
Do it all with the power of
DESIRE.

CROWNED is a business-building program combined with a ritual for new levels of success. Over the course of 12 intentional weeks, you will clarify your positioning, refine your presence, and embody a brand that premium buyers won’t just want to hire, they’ll be excited to do so.

Each week is anchored by a ritual, a deliverable, and a brand transformation to ensure your business is more aligned and powerful than when the program began.

Meet your Premium Market Specialist

Sarah M. Murphy

Sarah has been educating entreprenuers on building successful businesses since 2017. She holds a master’s degree in management from Cornell and is committed to helping small business owners thrive by claiming their crown and sharing their unique genius with the world.

Sarah believes that businesses that focus on supporting the premium buyer produce better quality goods and services, make better margins, make more environmentally friendly decisions, are more intentional, create a deeper connection with clients, and bring more joy into the world for both the buyer and the seller, creating a world where capitalism thrives instead of destroys.

πŸ‘‘ The Desire Blueprint: CROWNED

  • Root into the truth of who your brand really is, what it does, and the transformation you’re offering to the premium buyer through the business you run. This is where you stop asking for external validation and start operating from your unique seat of power.

  • Uncover the hidden, soul-level desires of your ideal client β€” and align your brand to speak directly to them. This is the thread that runs through your work, your words, and your why β€” making your offers feel inevitable to the people who are already searching for them.

  • Get real and honest about what makes you captivating, not just valuable. This is what helps stop the scroll and the stroll of your ideal clients. We’ll look at the language and presence that makes the right people lean in before they even know why.

  • Design thresholds that elevate your perceived value and protect your energy. Here friction becomes brand strategy. This is how you stop showing up in low-power ways and start earning a position of power.

  • Craft a sales experience that seduces instead of sells. From first touch to final β€œyes,” every step of your brand becomes part of the courtship, creating a journey that feels personal, powerful, and aligned.

  • Build an offer and client experience that dazzles without overextending. This is where your work becomes a sacred exchange, and delivery turns into devotion.

  • Intentionally turn your clients into evangelists through intentional relationship maintenance architecture. This is the legacy phase β€” where your brand experience becomes worth telling the world about and reinvesting in.

Transformation Agenda

Program Results

Emotional Outcomes

The internal upgrade that changes how you lead, show up, and sell.

  • A brand rooted in clarity, not comparison

  • Deep certainty in your voice, value, and positioning

  • The confidence to filter instead of chase

  • A marketing rhythm that feels powerful, not performative

  • A business that aligns with your energy, voice, and vision

  • A presence that magnetizes premium clientsβ€”without overexplaining

Strategic Outcomes

The systems, structures, and frameworks to lead with power.

  • A Golden Thread Messaging Map that ties your story to your services

  • A Fascination Matrix that defines your brand’s magnetism

  • A Premium Offer Suite that filters and attracts with potency

  • A Client Courtship Framework that turns your sales flow into a sacred seduction

  • A Brand Voice & Values Codex to guide your content and team

  • A Client Experience Map that turns delivery into devotion

  • A Referral & Evangelism Engine that grows your brand from the inside out

Tangible Deliverables

What you’ll actually use, share, and build with.

  • 🧠 Brand Codex

  • 🧡 Golden Thread Messaging Map

  • πŸ“– Brand Archetype Alignment

  • πŸ“ Premium Positioning Statement

  • 🎯 Offer Throne

  • πŸ’Œ Courtship Map

  • πŸ“¦ Client Journey Map

  • 🧱 Strategic Friction Blueprint

  • 🧾 Premium Buyer Filter Checklist

  • πŸ“‹ Adoration Touchpoint Checklist

  • πŸ“– Final CROWNED Brand Book

PROGRAM  OPTIONS

Learning Content Only

FREE

Online Course Only

πŸ’‹ 8 Weeks of Live Lessons.
πŸ’‹ Access to recordings until the end of the program.
πŸ’‹ Private community access.
πŸ’‹ Lesson Reflection prompts.
πŸ’‹ Recordings of Weekly Group Implementation Q&As.

Popular

Group Support

$2500

Afterpay & Klarna are available

Online Course +
Group Support

πŸ’‹ 8 Weeks of Live Lessons PLUS 4 weeks of Implementation Support.
πŸ’‹ Access to recordings until the end of the program.
πŸ’‹ Pre-lesson Ritual Recordings to prepare for each lesson.
πŸ’‹ Private community access PLUS group pod access with Sarah.
πŸ’‹ Lesson Reflection prompts.
πŸ’‹ Full Lesson Workbooks.
πŸ’‹ Live Weekly Group Implementation Q&As. (replays available)
πŸ’‹ 2 Work Submissions for personalized feedback.

VIP Support

$5200

Afterpay & Klarna are available

Online Course + Group &
1:1 Support

πŸ’‹ Everything from the Group Support option.
PLUS
πŸ’‹ Forever access to course materials.
πŸ’‹ Personalized feedback on all course submissions.
πŸ’‹ Offer Optimization Support.
πŸ’‹ 4 x 45-min calls with Sarah.

Limited to 5 Clients

Apply Now

β˜†

Apply Now β˜†

The Next Cohort Starts July 7th!

Limited Capacity. Don’t wait to apply!

Early applicants receive Irresistible bonuses!

Still have Questions?